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Academic Journal

Coercive Citation: Understanding the Problem and Working Toward a Solution.

Subjects: LITERATURE reviews; SCHOLARLY publishing; BALANCE of power

  • Source: Academy of Management Perspectives; Aug2023, Vol. 37 Issue 3, p205-219, 15p, 4 Charts

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Academic Journal

A Techno-Economic Analysis of New Market Models for 5G+ Spectrum Management.

Subjects: SPECTRUM allocation; MARKETING research; WIRELESS communicationsCOLOMBIA

  • Source: Information (2078-2489); Apr2024, Vol. 15 Issue 4, p197, 23p

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Academic Journal

INTERNET-BASED HOTEL MARKETING STRATEGY IN INDONESIA: EMPIRICAL STUDY WITH VECTOR AUTOREGRESSION MODEL.

Subjects: VECTOR autoregression model; HOTEL rates; HOTEL marketing

  • Source: International Journal of Professional Business Review (JPBReview); 2024, Vol. 9 Issue 3, p1-31, 31p

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Academic Journal

The current and future state of the marketing management profession.

Subjects: MARKETING management; MARKETING executives; PROFESSIONS

  • Source: Journal of Marketing Theory & Practice; Spring2024, Vol. 32 Issue 2, p233-250, 18p

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Academic Journal

Double Asymmetric Impacts, Dynamic Correlations, and Risk Management Amidst Market Risks: A Comparative Study between the US and China.

Subjects: VOLATILITY (Securities); FINANCIAL markets; MARKETING managementCHINA

  • Source: Journal of Risk & Financial Management; Mar2024, Vol. 17 Issue 3, p99, 25p

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Conference

VERIFICATION OF TIME SETTING TO IMPROVE SHARE ESTIMATION ACCURACY IN CONCEPT TESTING.

Subjects: PRODUCT management; SALES reporting; STOCKS (Finance)

  • Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p849-860, 12p

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Academic Journal

Enhancing Competitive Advantage: A Blend of Marketing Strategies for Micro and Small-Scale Fishery Businesses in Mwanza City.

Subjects: SMALL-scale fisheries; MARKETING strategy; CUSTOMER relationship managementMWANZA (Tanzania); TANZANIA

  • Source: International Journal of Management, Accounting & Economics; Feb2024, Vol. 11 Issue 2, p162-182, 21p

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Academic Journal

Perceived Constraints in Goat Rearing: Insights from the Goat Banking Attempt in Maharashtra.

Subjects: GOATS; GOAT milk; MARKETINGMAHARASHTRA (India)

  • Source: Indian Journal of Veterinary Sciences & Biotechnology; Jan/Feb2024, Vol. 20 Issue 1, p61-65, 5p

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Academic Journal

A STUDY ON HOW BRAND POSITIONING HELPS THE BUSINESS TO STAND-OUT DISTINCTIVELY IN SATURATED MARKET: A STUDY WITH REFERENCE TO SELECT SUPERMARKETS.

Subjects: PRODUCT positioning; CUSTOMER retention; MARKETING

  • Source: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 11, p1-11, 11p

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Academic Journal

State-of-the-Art Review on Destination Marketing and Destination Management.

Subjects: PLACE marketing; CONSUMER behavior; MARKETING management

  • Source: Tourism & Hospitality (2673-5768); Dec2023, Vol. 4 Issue 4, p584-603, 20p

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  • 1-10 of  7,213 results for ""Marketing""